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Managing Brand Equity : Capitalizing on the Value of a Brand Name, Aaker, David A.
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Author Name    Aaker, David A.

Title   Managing Brand Equity : Capitalizing on the Value of a Brand Name

Binding   Hard Cover

Book Condition   Very Good

Jacket Condition   Very Good

Publisher   New York, New York, U.S.A. The Free Press 1991

ISBN Number    0-02-900101-3 / 9780029001011

Seller ID   080403-JM273

As New/Very Good, Hardback/Dust Jacket, tight/unbroken as unread

Price = 14.40 USD

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